Remember the "infamous face rub" moment I mentioned before? Well see, once the commercial started running, someone called the sponsor and complained that it was depicting violence against women. Now I agree that scene was unsettling. I was there when we shot it and I can tell you, it was pretty fucking creepy. So I do understand and empathize with any complaints. I even remember watching Craig edit the commercial and saying to him, "That's gonna air on TV?" Even I knew then it was a little too risqué. But, as a horror fan I can also appreciate the story/vibe we were telling with that scene.
What I don't get is why they (whoever the "they" is that made this decision) decided to run a haunted house commercial at 9 o'clock in the MORNING during the local news program. Marketing 101 tells me that's not exactly the target audience for such a thing. My guess is that it was the most affordable air time.
But it was a fun and interesting experience and I certainly don't regret any decision. After all, we gave the client what he wanted in this commercial, so we did our part. I hate it for him that he had to pull the commercial. However, there is a silver lining. They continued to run the commercial on the Hauntedweb.com website and wound up raising $78,000 for Youth Villages!