Postmortem: "Maternity Ward"

Suzy Ramsey as "Mary"

For a production that had to come together super fast, it's definitely one for the books.  There were a lot of "firsts" for us with "M IS FOR MATERNITY WARD," which is our entry for The ABCs of Death Part 2, 26th Director contest. "MATERNITY WARD" was influenced by Mary Shelley's "Frankenstein," and in fact, our lead character is named for her. I had not directed anything since "BLOOD THERAPY," and it felt really good to hear "What do you think, Mrs. Director?" again after a three year hiatus.  These are a few of my thoughts and experiences.

1. We started a new tradition with this short film.  We went to see a movie together before making a movie together.  I wish I could say that was my idea, but I actually heard Adam Green (Hatchet, Frozen) mention on one of his podcasts that he does that before his shoots. I'm a huge fan of his and I admit I totally stole it from him. It's a great idea!  So, Craig and I, along with our actress Suzy and her boyfriend, all went to see "You're Next" before production. That was a good movie choice since it is an independent production - like ours. I'm gonna do all I can to uphold this tradition even if it means movie night at our house!

Val (Director) and Craig (Cinematographer) setting up

2. We shot the movie with our Canon DSLR rather than the pro Sony video camera. This was the first time we've shot anything serious with the DSLR. I have to admit, I was a little worried about using the DSLR on such an important shoot (we had a really tight deadline) without thoroughly testing it first. Sure, we've shot stuff in the backyard, but onset is always a different ball game.  We were concerned about focus. Concerned that even though it looked in focus on the tiny camera LCD, it would show up soft once we were looking at the footage on a computer monitor. That's something we don't have yet - an external monitor for the DSLR. Thankfully, Craig nailed the focus. Another thing that turned out really well was the lighting. Not only did Craig do a bang up job on the lighting, but that camera exposed it beautifully. It was a gamble to use it, but the risk paid off. 

3. This was the first time we used the Hauntedweb of Horrors sets to shoot our own movie. Hauntedweb is a local haunted attraction that benefits Youth Villages, a non-profit organization that helps troubled kids and their families. We've shot 2 commercials there for the haunt itself, but this was the first time it was for our own stuff. Patrick and all the people associated with the haunt are just so giving and awesome to work with. "MATERNITY WARD" wouldn't have turned out as well as it did without the added production value of their spectacular sets. The level of artistry is amazing! I know I've said this before, but there is something special about the horror community that no other film community has. I wouldn't trade it for anything! 

Val doing what she does best - playing with blood!

4. Craig 100% scored "MATERNITY WARD" on his own. The new Logic program on Mac is a godsend. He started playing guitar only a few years ago and is completely self-taught. Since he isn't interested in playing in a band, his ultimate goal was to score our movies so we could step up our game and get away from using the loops that come with Final Cut or even free music from the web. After only a few short months with this new program he's scoring our movies! That makes me even more proud of this production. It is 100% ours. 

5. "M IS FOR MATERNITY WARD" was also my first truly gory, disturbing horror film. Blood aside, this movie is disturbing. There are moments and actions that will make the viewer a little uncomfortable and that's awesome. I get a wicked grin from ear to ear every time I watch it. I wrote and directed it and have viewed it several times and there is one part that still gets me every time. Suzy did an amazing job at really getting into the head of her character. And I couldn't be more proud. 

Val framing a shot

About halfway through the shoot, there was an action I was still a little unsure about. Throughout the first segment where Mary puts the baby together, the blanket is very bloody, as it should be. But once Mary finishes, I considered having Suzy wrap the baby in a clean blanket as she's picking it up for the first time. So, we were standing there in between lighting set ups going over this idea. It was gonna be a somewhat tricky shot to have her stop and wrap a new blanket around the baby without ruining the ultimate reveal. Not to mention it would kill our pacing. Thankfully, Suzy stated that this medical room isn't exactly sanitary and plus her character is insane, so why would she think to get a clean blanket? I then said to Suzy, "It's decided then. You know your character better than anyone." Even me, the writer. That was one of those magic moments of filmmaking where the character that I created had truly been passed on and became solely that of the actor's. 

While there were many "firsts" with this project, there was a moment during shooting that has only happened to me two other times. The moment when Suzy first appears on camera as Mary is revealed, was the first moment in the shoot day that she got to really "act". All of the shots before this were of her hands working and putting the baby together. But now, we were finally seeing her face for the first time, just as Mary was seeing her creation for the first time. Oh, and I should probably mention that Suzy had ONE shot at getting this right. There would be no second take. And Suzy nailed it! It gave me chills watching the monitor. I told her after the shot that it was one of those rare golden moments that I live for.

L-R: Craig (Cinematographer), Roger (Photographer), Val (Director), and in front, Suzy (Actress)

All in all, this was one of my favorite productions. The stars aligned for us on this one. Suzy did an amazing job acting, which isn't easy when everything she portrayed was all body language. She was awesome. Craig went above and beyond like he always does making sure the lighting was just right and the edit was perfect. Plus, with the added responsibility of scoring it, he really knocked it out of the park. These two fine people make my job look good and I couldn't have done it without them. And thanks to Roger Cotton for not only keeping Craig sane during production but for the beautiful pictures from set! I couldn't be more proud of "MATERNITY WARD" and even if we don't win the contest, it was worth it tenfold. 

Watch our short here and vote for us (by clicking the LIKE button above the video) in The ABCs of Death 2 contest! We appreciate your support! 

All pictures courtesy of Roger Cotton of Roger Cotton Photography

And one more huge THANK YOU to Hauntedweb of Horrors!

Hauntedweb Commercial 2012

The costumes looked wicked as always! They've got a new character this year and he is badass! Reminds me of a cross between a Big Daddy from Bioshock, Brotherhood of Steel from Fallout 3, and those creepy guys with the birdcage in the Silent Hill movie. We absolutely love working with the Hauntedweb guys and are so appreciative they trust us to bring their vision to life. (Bring to life like Dr. Frankenstein?) It did not air on local TV this year, but it did run on their website. Check out the finished commercial below.

For more information visit Hauntedweb.com.

Banned From TV! - Hauntedweb Commercial 2010

In a previous blog I told the story of how we got hooked up with Hauntedweb of Memphis to shoot their commercial. And I teased how that commercial got banned from TV. Yup, the first commercial we ever had to play on local TV and it lasted maybe 2 days. 

Remember the "infamous face rub" moment I mentioned before? Well see, once the commercial started running, someone called the sponsor and complained that it was depicting violence against women. Now I agree that scene was unsettling. I was there when we shot it and I can tell you, it was pretty fucking creepy. So I do understand and empathize with any complaints. I even remember watching Craig edit the commercial and saying to him, "That's gonna air on TV?" Even I knew then it was a little too risqué. But, as a horror fan I can also appreciate the story/vibe we were telling with that scene. 

What I don't get is why they (whoever the "they" is that made this decision) decided to run a haunted house commercial at 9 o'clock in the MORNING during the local news program. Marketing 101 tells me that's not exactly the target audience for such a thing. My guess is that it was the most affordable air time. 

But it was a fun and interesting experience and I certainly don't regret any decision. After all, we gave the client what he wanted in this commercial, so we did our part. I hate it for him that he had to pull the commercial. However, there is a silver lining. They continued to run the commercial on the Hauntedweb.com website and wound up raising $78,000 for Youth Villages! 

Hauntedweb Commercial 2010

You know the saying, "if you want something done, give it to a busy person"? Wow, is that ever true. I get so much more done when I'm in the thick of things, going with the flow, moving from task to task than I ever do sitting on my ass. Such is the case with this past August and September. 

Fresh off of shooting "BLOOD THERAPY," we get asked to shoot a commercial for a local haunted attraction. It's called Hauntedweb of Memphis and it benefits Youth Villages. On a side note, isn't it cool how horror people are the nicest people in the world? Most of them are family guys/gals, and enjoy donating their time to benefit others and have a little fun doing it. That's the atmosphere we walked into at Hauntedweb. 

First, a little backstory. In 2009 when I was co-producing "A Disjointed Proposal" (directed by Derek Steiner), it was my job to find an F/X person. I asked around the few film contacts I had made by that time and was referred to Duane P. Craig. After getting in touch with him we agreed to meet at the haunt one afternoon since he was already there prepping for the haunt season. This was probably early Sept 2009 if I had to guess, because we made "Proposal" in Oct. Anyway, we meet and agree that Duane is the guy for the job. While we were there, he introduced us to Patrick and the haunt crew and then we got the grand tour. Wow! The amount of talent drifting through that place at that moment was astonishing. The haunt was and is still housed in an old movie theatre. The scary scenarios change every year or two, and at that time we got to walk through an asylum, a creepy shack complete with creepy cannibal family (played by real actors), and a dark vortex of neon paint and 3D clown effects. Holy shit I was in heaven!! Craig put it best. It's like a horror fan's Chuck E. Cheese. 

Fast forward to the following May (2010) and we're downtown at the annual zombie walk. By this time we had become friends with Duane so we stopped in to say hello. He and Patrick from Hauntedweb had a makeup stand set up for attendees to come by and get a zombie makeover before the walk. We didn't hang around long. They were very busy. But after the walk was over we ran into them again. Patrick immediately came up to us and started chatting. 

Cut to July and he asks us if we'd like to shoot their next commercial for the haunt. Hell yeah! But we were deep into pre-production on "BLOOD THERAPY" and if we could fit it in we definitely wanted to. Fortunately it did work out and we finished "BLOOD THERAPY" on time. But there was one catch. 

The deadline for the Indie Memphis Film Fest had passed and the start date for the fest was fast approaching. I was gonna do whatever it took to get our short in that fest. I contacted the director and pled my case and he agreed as long as I could deliver a screener within a very short amount of time. I mean, he needed it like soon. The thing that saved us is, Craig edits as we're shooting so by the time we wrapped production, we were already close to picture lock. Now all that was left (I say "all" like it's no big deal, heh) was color correction, sound, and all the zillion other things that goes into post-production. But at least we were close to picture lock. It gave us the confidence we needed to put "Blood Therapy" on hold to shoot the commercial for Hauntedweb. Now keep in mind that the commercial also had a deadline. I don't remember the exact date, but it had to be delivered *before* the screener for "BLOOD THERAPY". Whew!

So we shot the commercial at the end of August (we shot "BLOOD THERAPY" in early August!). What a great, great time we had! We met some amazingly talented people at the haunt. Many of whom I'm proud to call friends today. Here's a quick little story about one of the moments of filming - and this moment is in the final edit. It involved the character of the girl who gets taken captive and the character of the henchman. The actress is lying on the table and Craig (director) gives the henchman actor direction to hold her down as she's squirming and then gently rub her face as if he's admiring her. Oh my God! Let me tell you! It was a genuinely creepy moment to witness and I'm thrilled to say it also came through on camera. I (and everyone else there) got chills. There was a literal gasp heard after Craig called cut from everyone exhaling. And then the room burst into applause. In another blog entry I'll tell the story about how this "infamous face rub" moment got our commercial banned from local TV!

In the end it all worked out. We shot and edited the commercial, and delivered it to the TV station on time. And we worked on "BLOOD THERAPY" at every opportunity and delivered it on time to play in Indie Memphis. Everybody got what they needed and we were of course extremely happy for the opportunities!